Date: November 10, 2020
Welcome to LiVE by CF. This LiVE by CF Privacy Notice and the LiVE by CF Terms of Service govern your use of LiVE by CF. In this LiVE by CF Privacy Notice, you will find information about our collection, use, retention, disclosure and other processing of personal information we collect through LiVE by CF.
LiVE by CF is brought to you by Ravel by CF Inc. – an affiliate of The Cadillac Fairview Corporation Limited. References to "Cadillac Fairview" means The Cadillac Fairview Corporation Limited and its affiliates, including Ravel by CF Inc.
You can use LiVE by CF without providing us with your name or contact information. When you install LiVE by CF you are assigned a randomly generated Universally Unique Identifier (UUID) which will be linked to your browsing history, usage data and other information. We do not attempt to identify you by using the UUID; however, it is theoretically possible that if you use other Cadillac Fairview services, the use of those services could be cross-referenced to your UUID.
Some functions of LiVE by CF are powered by our service providers who will process your personal information on our behalf. In some cases, we may permit these service providers to use non-identifying information or aggregated or statistical data collected through LiVE by CF to maintain and improve their services.
You can use the following links to quickly find out more about how we handle your personal information through LiVE by CF.
We are continually innovating to improve LiVE by CF and associated services. This section explains what information we collect today and what information we anticipate collecting in future releases. We will notify you before we collect additional personal information not described in this LiVE by CF Privacy Notice or use your personal information in a new way not disclosed in this LiVE by CF Privacy Notice.
Currently, we do not use information about your search history and other use of LiVE by CF to develop personalized content. However, we may do so in the future.
If you uninstall and reinstall LiVE by CF, your UUID will be reset. We will not combine your previous search history or click-through history with your new browsing activity.
We do not currently combine information we collect from your use of LiVE by CF with information we collect from you when you use our other services. However, we want you to understand that it may be theoretically possible if you use LiVE by CF and a service such as our shopping centre wifi.
Like most companies, we use third party service providers and our affiliates to assist us in providing LiVE by CF and associated products and services. For example, we use third party service providers to host LiVE by CF servers, to randomly generate and manage the UUID, to host any communications you send to us through our contact form, to track app usage information for analytics purposes, and to track click throughs to third party links, and to measure the effectiveness of our marketing campaigns. Our location-based services are also powered by third party service providers. Please see below under "Your Rights and Choices" for information on your choices.
We require third-party service providers to only use personal information we share with them for the purposes of providing services to us. Like most companies, we may permit third-party service providers to use non-identifying information and information in an aggregated or statistical form in order to maintain and improve the services that they are offering Cadillac Fairview and other companies. These companies are not authorized to use that information to attempt to identify you.
If we use third party service providers that collect and use your personal information for purposes other than providing services to us, we generally require them to offer you the ability to opt-out of their services or information collection unless they have a direct relationship with you or we have the ability to delete your personal information upon your request.
You should be at least 13 years old to use LiVE by CF. If you are the parent or guardian of a child under 13 years of age, please assist your child in deleting LiVE by CF and Contact Us for information on how to request the deletion of your child’s personal information.
If you are between 13 years of age and the age of majority in the jurisdiction in which you are using LiVE by CF, you must only use LiVE by CF under the supervision of your parent or legal guardian who agrees to these LiVE by CF Terms of Service. If you are a parent or legal guardian of a minor using LiVE by CF, you must monitor and supervise the use of LiVE by CF by the minor and you are responsible for all financial charges and legal liability of the minor.
LiVE by CF allows you to send a message to a friend or family member with a link to download and install the LiVE by CF App. You must not use this app sharing feature unless you know the individual would want to receive this message from you. We do not collect the contact information of the individual you send the message to. However, we do collect statistics on how you use this feature.
If you are a recipient of a message inviting you to download and install the LiVE by CF App that you believe violated this Privacy Notice, please contact us by one of the means listed below.
You have the right to request access to personal information that we have collected about you. These rights may be limited by law - for example, access rights may be limited if the information is subject to solicitor-client privilege or consists of references to other persons or proprietary information that cannot be severed.
You have the right to correct or update any information that we have collected about you. In some cases, if we disagree with your requested correction, we may retain the original information and note your disagreement.
You also have the right to withdraw consent to our use of personal information that we have collected about you. In some cases, you may have the right to request that we delete information if it is no longer required by us for the purposes for which we collected that information or for the purposes of fulfilling legal requirements or protecting our interests. You should be aware that it is not always possible to completely remove or delete all of your personal information from our databases without some residual copies of data because of backups, archival systems and other reasons. We will not, however, continue to use your personal information for active purposes once you have requested us not to do so.
You can turn off push notifications at any time by changing your push notification settings under More > Account Settings > Notifications within LiVE by CF. You can turn off all push notifications or just push notifications from certain retailers.
You can opt-out of location-based services at any time by changing your device’s permissions for LiVE by CF. For Android devices, open your Settings App and choose Location > App permission or Security & location > Location. For iOS devices, choose Settings > Privacy > Location Services. For more information or help, please refer to your device’s operating system user guide.
You can opt-out of network advertising programs that track your activities across multiple websites to deliver personalized advertising content to you. Please visit Digital Advertising Alliance of Canada Opt-Out Page, NAI Opt-Out Page and the Ad Choices Opt-Out Page. These websites provide tools that identify member companies that have placed cookies on your browser and provides mechanisms to opt-out of those cookies. You will still receive other types of advertising from participating companies; however, it will not be based on your interests. Deleting browser cookies can remove your opt-out preferences, so you should use these tools periodically to ensure that your preferences are up-to-date.
You can opt-out of the use of your mobile device’s advertising ID by adjusting your mobile device advertising preferences. For Android devices, open your Settings App > Google > Ads. For iOS devices, go to Settings > Privacy > Advertising.
If you use LiVE by CF and would like us to delete information we have collected, you can contact us through LiVE by CF by choosing More > Connect With Us and selecting the topic "Privacy & Legal".
For assistance in exercising your right to access, correction deletion or opt-out rights, please make your request in writing to Ravel by CF Inc., Attention: Chief Privacy Officer, 20 Queen Street West, Suite 500, Toronto, ON M5H 3R4 or email@example.com. You can also use the contact form in LiVE by CF by choosing More > Connect With Us and selecting the topic "Privacy & Legal". Please note that we may request personal information from you in order to authenticate your identity before providing you with access to your personal information or complying with any request to correct or update your personal information.
We maintain physical, technical and administrative safeguards to protect the confidentiality and security of any personal information transmitted to us using LiVE by CF. You have a shared responsibility to keep information that is collected or created through LiVE by CF safe. You should use a device password, use only the latest version of LiVE by CF, and install the latest security updates and anti-virus software on your device.
We may amend, update and revise this LiVE by CF Privacy Notice and apply any changes to information previously collected, as permitted by law. If there are material changes to this policy or our information practices change in the future, we will notify you by a message through LiVE by CF.
If you have questions or concerns regarding our handling of your personal information or you wish to verify, correct, or update any of your personal information, you may also write to us at firstname.lastname@example.org.
Cadillac Fairview has appointed a Chief Privacy Officer. If you wish to contact the Chief Privacy Officer please write to Ravel by CF Inc., Attention: Chief Privacy Officer, 20 Queen Street West, Suite 500, Toronto, ON M5H 3R4.
You can find the previous version of our Privacy Notice here.