Last Updated: May 6, 2021.
Welcome to LiVE by CF™. This LiVE by CF Privacy Notice and the LiVE by CF Terms of Service govern your use of LiVE by CF. In this LiVE by CF Privacy Notice, you will find information about our collection, use, retention, disclosure and other processing of personal information we collect through LiVE by CF.
LiVE by CF is powered by Ravel by CF Inc. – an affiliate of The Cadillac Fairview Corporation Limited. References to "Cadillac Fairview" means The Cadillac Fairview Corporation Limited and its affiliates, including Ravel by CF Inc.
LiVE by CF now allows you to create a personal My LiVE profile. You can create a My LiVE profile using your email address or by using social sign-in options, such as your Google or Apple account. If you use social sign in, the social media account you use will provide us with your email address, depending on your permissions. You can also use LiVE by CF without providing us with your name or email address. However, not all features will be available without a My LiVE profile.
We collect your in-app search history for products and services, whether you click-through to third party websites using links we provide in LiVE by CF, and your usage history of features and functionality of LiVE by CF in order to improve the relevancy of the search results, offers and promotions we show you, to maintain, improve and secure LiVE by CF and for other purposes described in the LiVE by CF Privacy Notice. You can turn off personalization. See Your Rights and Choices below.
Some functions of LiVE by CF are powered by our service providers who will process your personal information on our behalf. In some cases, we may permit these service providers to use non-identifying information or aggregated or statistical data collected through LiVE by CF to maintain and improve their services.
You can use the following links to quickly find out more about how we handle your personal information through LiVE by CF.
LiVE by CF provides you with a personalized shopping experience. As you use LiVE by CF, we collect information about your use of LiVE by CF in order to improve the relevancy of the search results, offers and promotions we show you as well as other purposes described in this Privacy Notice. This information is associated with a LiVE by CF identifier associated with your device.
If you create a My LiVE account profile, we will associate your use of LiVE by CF with your My LiVE profile. We do not collect information when you use other browsers or apps on your device. Your My LiVE profile and LiVE by CF activity will be associated with other Cadillac Fairview services you use with the same email address (including when you log into LiVE by CF using other devices).
You can use LiVE by CF without creating a My LiVE profile. If you only ever browse as a guest, you can uninstall and reinstall LiVE by CF and the LiVE by CF identifier associated with your device will be reset and your prior use as a guest will not be associated with your new installation. You can also turn off personalization so that we do not show you content based on your previous search terms and usage history. Please see below under "Your Rights and Choices" for information on your choices.
We are continually innovating to improve LiVE by CF and associated services. This section explains what personal information we collect today and what personal information we anticipate collecting in future releases. We will notify you before we collect additional personal information not described in this LiVE by CF Privacy Notice or use your personal information in a new way not disclosed in this LiVE by CF Privacy Notice.
Please also read the section Personalization to understand how we use the personal information described below to personalize your experience with LiVE by CF and how we connect this information to other Cadillac Fairview services you use.
Like most companies, we use third party service providers and our affiliates to assist us in providing LiVE by CF and associated products and services. For example, we use third party service providers to host LiVE by CF servers, to store and authenticate your login credentials for My LiVE, to generate and manage LiVE by CF Identifiers, to host any communications you send to us through our contact form, to track app usage information for analytics purposes, and to track click throughs to third party links, and to measure the effectiveness of our marketing campaigns. Our location-based services are also powered by third party service providers. Please see below under "Your Rights and Choices" for information on your choices.
If we share personal information with third-party service providers, we do so for the purposes of providing services to us. Like most companies, we may permit third-party service providers to use non-identifying information and information in an aggregated or statistical form in order to maintain and improve the services that they are offering Cadillac Fairview and other companies.
In some cases, we collect information from third parties. For example, we may collect information from audience measurement and analytics services. When it is technically feasible, we work with third parties who provide us with tools to allow you to request deletion of the collection of information when interacting with LiVE by CF or who allow you to opt-out of their services or information collection.
You should be at least 13 years old to use LiVE by CF. If you are the parent or guardian of a child under 13 years of age, please assist your child in deleting LiVE by CF and Contact Us for information on how to request the deletion of your child’s personal information.
If you are between 13 years of age and the age of majority in the jurisdiction in which you are using LiVE by CF, you must only use LiVE by CF under the supervision of your parent or legal guardian who agrees to these LiVE by CF Terms of Service. If you are a parent or legal guardian of a minor using LiVE by CF, you must monitor and supervise the use of LiVE by CF by the minor and you are responsible for all financial charges and legal liability of the minor.
You have the right to request access to personal information that we have collected about you. These rights may be limited by law. For example, access rights may be limited if the information is subject to solicitor-client privilege or consists of references to other persons or proprietary information that cannot be severed.
You have the right to correct or update any information that we have collected about you. In some cases, if we disagree with your requested correction, we may retain the original information and note your disagreement.
You also have the right to withdraw consent to our use of personal information that we have collected about you. In some cases, you may have the right to request that we delete information if it is no longer required by us for the purposes for which we collected that information or for the purposes of fulfilling legal requirements or protecting our interests. You should be aware that it is not always possible to completely remove or delete all of your personal information from our databases without some residual copies of data because of backups, archival systems and other reasons. We will not, however, continue to use your personal information for active purposes once you have requested us not to do so.
You can pause or turn off personalization of your experience within LiVE by CF. As you use LiVE by CF, we collect information about your use of LiVE by CF in order to improve the relevancy of the search results, offers and promotions we show you. Visit My LiVE > Settings > Data Analysis for options. If you pause personalization by turning it off for less than 30 days, you can turn personalization back on and LiVE by CF will continue to personalize your experience based on your previous history. If you turn off personalization for more than 30 days and then turn personalization back on, we will only personalize your experience based on your new history. If you turn off personalization permanently, we will still collect and use your personal information for other purposes outlined in this LiVE by CF Privacy Notice.
You can turn off push notifications at any time by changing your push notification settings under My LiVE > Settings > Notification Preferences within LiVE by CF. You can turn off all push notifications or just push notifications from certain retailers.
You can opt-out of location-based services at any time by changing your device’s permissions for LiVE by CF. For Android devices, open your Settings App and choose Location > App permission or Security & location > Location. For iOS devices, choose Settings > Privacy > Location Services. For more information or help, please refer to your device’s operating system user guide.
You can opt-out of network advertising programs that track your activities across multiple websites to deliver personalized advertising content to you. Please visit Digital Advertising Alliance of Canada Opt-Out Page, NAI Opt-Out Page and the Ad Choices Opt-Out Page.These websites provide tools that identify member companies that have placed cookies on your browser and provides mechanisms to opt-out of those cookies. You will still receive other types of advertising from participating companies; however, it will not be based on your interests. Deleting browser cookies can remove your opt-out preferences, so you should use these tools periodically to ensure that your preferences are up-to-date.
You can opt-out of the use of your mobile device’s advertising ID by adjusting your mobile device advertising preferences. For Android devices, open your Settings App > Google > Ads. For iOS devices, go to Settings > Privacy > Advertising.
If you use LiVE by CF and would like us to make an access, correction, deletion or opt-out request, you can contact us through LiVE by CF by choosing My LiVE > Settings > Connect With Us and selecting the topic “Privacy & Legal”.
For assistance in exercising your right to access, correction deletion or opt-out rights, please make your request in writing to Ravel by CF Inc., Attention: Chief Privacy Officer, 20 Queen Street West, Suite 500, Toronto, ON M5H 3R4 or email@example.com. You can also use the contact form in LiVE by CF by choosing My LiVE > Settings > Connect With Us and selecting the topic “Privacy & Legal”. Please note that we may request personal information from you in order to authenticate your identity before providing you with access to your personal information or complying with any request to correct or update your personal information.
We maintain physical, technical and administrative safeguards to protect the confidentiality and security of any personal information transmitted to us using LiVE by CF. You have a shared responsibility to keep information that is collected or created through LiVE by CF safe. You should use a device password, use only the latest version of LiVE by CF, and install the latest security updates and anti-virus software on your device.
LiVE by CF is powered by services that store and process information in Canada and the United States. We may add or change services that rely on service providers who store and process personal information in other countries.
We may amend, update and revise this LiVE by CF Privacy Notice and apply any changes to information previously collected, as permitted by law. If there are material changes to this policy or our information practices change in the future, we will notify you by a message through LiVE by CF.
If you have questions or concerns regarding our handling of your personal information or you wish to verify, correct, or update any of your personal information, you may also write to us at firstname.lastname@example.org.
Cadillac Fairview has appointed a Chief Privacy Officer. If you wish to contact the Chief Privacy Officer please write to Ravel by CF Inc., Attention: Chief Privacy Officer, 20 Queen Street West, Suite 500, Toronto, ON M5H 3R4.
You can find the previous version of our Privacy Notice here.