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Privacy Notice

Last Updated: August 03, 2023. Welcome to LIVE by CF™. This LIVE by CF Privacy Notice and the LIVE by CF Terms of Service govern your use of LIVE by CF. In this LIVE by CF Privacy Notice, you will find information about our collection, use, retention, disclosure and other processing of personal information we collect through LIVE by CF. LIVE by CF is brought to you by The Cadillac Fairview Corporation Limited. References to "Cadillac Fairview" means The Cadillac Fairview Corporation Limited and its affiliates. You can use LIVE by CF as a guest user without creating a personal profile. A personal profile is only required if you wish to submit a request or you wish to add a CF SHOP! card gift card or claim a CF SHOP! Mastercard® Gift Card You can create a personal profile using your email address or by using social sign-in options, such as your Google or Apple account. If you use social sign in, the social media account you use will provide us with your email address and other information depending on your permissions. Some functions of LIVE by CF are powered by our service providers who will process your personal information on our behalf. In some cases, we may permit these service providers to use non-identifying information or aggregated or statistical data collected through LIVE by CF to maintain and improve their services. You can use the following links to quickly find out more about how we handle your personal information through LIVE by CF.

This LIVE by CF Privacy Notice provides specific information relevant to your use of LIVE by CF. You should also review Cadillac Fairview’s Privacy Policy for general information on how Cadillac Fairview handles personal information as well as Cadillac Fairview’s framework for the protection of personal information.

Information We Collect and Use

We are continually innovating to improve LIVE by CF and associated services. This section explains what personal information we collect today and what personal information we anticipate collecting in future releases. We will notify you before we collect additional personal information not described in this LIVE by CF Privacy Notice or use your personal information in a new way not disclosed in this LIVE by CF Privacy Notice.

  • Registration Information. LIVE by CF allows you to create a personal profile. You can create a personal profile using your email address or by using social sign-in options, such as your Google or Apple account. If you use social sign in, the social media account you use will provide us with your email address and other information depending on your permissions. Creating a personal profile allows you to add CF gift cards.

  • CF SHOP! card Balance and Transactions. You can add CF SHOP! card gift cards to your personal profile. By adding your CF SHOP! card gift cards, you will be able to check the balance of your CF SHOP! cards and recent transactions.

  • CF SHOP! Mastercard Gift Card. You can claim your CF SHOP! Mastercard Gift Card and display it within LIVE by CF. You can then add your CF SHOP! Mastercard Gift Card to your Apple Pay or Google Pay digital wallet or access your card information directly from LIVE by CF.

  • LIVE by CF Identifier. When you install LIVE by CF, we assign an identifier to your copy of LIVE by CF on your device. We use this identifier to provide the functionality in LIVE by CF and, when linked with other information, to understand how you use LIVE by CF, including what content you find compelling. If you only browse as a guest, we will not attempt to identify you using this identifier. However, if you create a personal profile, your LIVE by CF Identifier will be associated with your personal profile.

  • Location Information. You may use LIVE by CF without enabling location-based services. If you enable location-based services, your device will calculate whether you are at a Cadillac Fairview shopping centre or the nearest Cadillac shopping centre to you. We do this to help you find the Cadillac Fairview shopping centre near you. LIVE by CF uses third-party service providers who infer your device’s general location (such as general location in a city and province) from the internet protocol (IP) address assigned to your device. This information is used to provide you with a notice of a new log-in from a new device for security purposes. We also use this information to understand the city and province in which LIVE by CF is used. LIVE by CF does not collect GPS latitude and longitude from your device or track your movements.

  • Wayfinding. LIVE by CF’s wayfinding tool allows you to map out a route between stores in some Cadillac Fairview shopping centres. You will need to enter your starting location at the Cadillac Fairview shopping centre and the retail stores you wish to visit at the shopping centre. LIVE by CF does not track your movements on your shopping journey. You can optimize your route to avoid areas that may be congested. We estimate congestion using anonymized foot traffic data. Some Cadillac Fairview shopping centres are equipped with technologies that use an anonymized version of a mobile device’s media access control (MAC) address to recognize when visitors are in different zones in the shopping centre to help Cadillac Fairview understand foot traffic patterns. This foot traffic data collection is separate from LIVE by CF. However, this foot traffic data helps power our route optimization wayfinding services. Please see The Cadillac Fairview Corporation Limited’s Privacy Policy for more information.

  • Search History. When you search for products and services using LIVE by CF, we collect your in-app search history and how you interacted with any in-app advertisements, offers, promotions and other sponsored content from Cadillac Fairview, our shopping centre retailers and other promotional partners. We do not collect information when you use other browsers or apps on your device.

  • Click-Through History. We record when you click on third-party links to visit a retailer’s or promotional partner’s website. We use Click-Through History to understand when users of LIVE by CF use links that we offer. In some cases, Cadillac Fairview may receive compensation for directing visitors to these other websites. We may aggregate information about your click-throughs with other users in order to evaluate and audit our compensation arrangements.

  • Device Information. Like other publishers of mobile apps, we collect device information (such as device type, make, model, operating system, language and other configuration settings, LIVE by CF version, the IP address assigned to your internet connection, and whether you are connected to Wi-Fi or using cellular data). We collect this information in order to provide the LIVE by CF services, to identify new logins, to identify security vulnerabilities and to secure our services, to create metric reports, and for troubleshooting purposes. In most cases we aggregate information about you with information of other users when we use your information in this way.

  • LIVE by CF Usage Information. We collect information about what features you use and how you use and interact with LIVE by CF. With your permission, we also use this information to improve the App. If you decline permission, we will still collect usage data to provide and secure the services and to detect App malfunctions...

  • Contact Information. If you contact us for LIVE by CF support or to ask us a question about LIVE by CF or communicate with us through LIVE by CF, we will collect contact information from you such as your name and email address and your LIVE by CF Identifier in order to respond to your request. We will also collect information about your request and how we responded. If you are seeking technical support, we may also collect and use basic LIVE by CF usage information, such as device type, make, model, operating system, language and other configuration settings, LIVE by CF version, Wi-Fi network, and telecom provider, in order to troubleshoot and resolve your technical issue.

Third-Party Service Providers

Like most companies, we use third party service providers and our affiliates to assist us in providing LIVE by CF and associated products and services. For example, we use third party service providers to host LIVE by CF servers, to store and authenticate your login credentials for LIVE by CF, to generate and manage LIVE by CF Identifiers, to host any communications you send to us through our contact form, to track app usage information for analytics purposes, and to track click throughs to third party links, and to measure the effectiveness of our marketing campaigns. Our location-based services are also powered by third party service providers. Please see below under "Your Rights and Choices" for information on your choices. If we share personal information with third-party service providers, we do so for the purposes of providing services to us. Like most companies, we may permit third-party service providers to use non-identifying information and information in an aggregated or statistical form in order to maintain and improve the services that they are offering Cadillac Fairview and other companies.

When We Share or Disclose Information

  • Affiliates. Cadillac Fairview shares and combines personal information collected about you across our companies in order to provide the services you request and to assist each other in their businesses. We will only use combined information for purposes consistent with this Privacy Notice or as disclosed in The Cadillac Fairview Corporation Limited’s Privacy Policy or another Cadillac Fairview privacy notice provided to you.

  • Analytics and Insights. We may disclose non-identifiable information such as aggregated information and statistics about how users use LIVE by CF and respond to in-app offers and features to third parties in order to provide services to those third parties (for example, retailers in Cadillac Fairview shopping centres).

  • Business transactions. We may disclose or transfer information to a third party as part of a business transaction, such as the sale of all or a portion of our assets. We may do this without your prior consent. However, either we or the purchaser will notify you if this happens. If another entity acquires all or a portion of our assets, information that we collected from you may be shared with that entity. The information may also be shared for the purpose of that entity considering whether to enter into the transaction and also to complete the transaction.

  • Legal purposes. We may also disclose your personal information if we are permitted or required to do so by law. For example, these circumstances include: (a) if such disclosure is necessary for us to receive legal advice; (b) to collect a debt from you; (c) if we are required to disclose your personal information in order to comply with any legal obligation or the decision of a judicial authority; (d) if disclosure is requested by an investigatory body, law enforcement official or governmental authority which has lawful authority to request the disclosure of the information in respect of an investigation; (e) if we have reasonable grounds to believe that the information relates to a breach of an agreement or contravention of a law; and (f) to detect, prevent or investigate fraud.

Children's Privacy

You should be at least 14 years old to use LIVE by CF. If you are the parent or guardian of a child under 14 years of age, please assist your child in deleting LIVE by CF and Contact Us for information on how to request the deletion of your child’s personal information. If you are between 14 years of age and the age of majority in the jurisdiction in which you are using LIVE by CF, you must only use LIVE by CF under the supervision of your parent or legal guardian who agrees to these LIVE by CF Terms of Service. If you are a parent or legal guardian of a minor using LIVE by CF, you must monitor and supervise the use of LIVE by CF by the minor and you are responsible for all financial charges and legal liability of the minor.

App Sharing

LIVE by CF allows you to send a message to a friend or family member with a link to download and install the LIVE by CF App. You must not use this app sharing feature unless you know the individual would want to receive this message from you. We do not collect the contact information of the individual you send the message to. However, we do collect statistics on how you use this feature. If you are a recipient of a message inviting you to download and install the LIVE by CF App that you believe violated this Privacy Notice, please contact us by one of the means listed below.

Your Rights and Choices

You have the right to request access to personal information that we have collected about you. These rights may be limited by law. For example, access rights may be limited if the information is subject to solicitor-client privilege or consists of references to other persons or proprietary information that cannot be severed. You have the right to correct or update any information that we have collected about you. In some cases, if we disagree with your requested correction, we may retain the original information and note your disagreement. You also have the right to withdraw consent to our use of personal information that we have collected about you. In some cases, you may have the right to request that we delete information if it is no longer required by us for the purposes for which we collected that information or for the purposes of fulfilling legal requirements or protecting our interests. You should be aware that it is not always possible to completely remove or delete all of your personal information from our databases without some residual copies of data because of backups, archival systems and other reasons. We will not, however, continue to use your personal information for active purposes once you have requested us not to do so. You can opt-out of location-based services at any time by changing your device’s permissions for LIVE by CF. For Android devices, open your Settings App and choose Location > App permission or Security & location > Location. For iOS devices, choose Settings > Privacy > Location Services. For more information or help, please refer to your device’s operating system user guide. You can opt out of allowing us to use information about your use of LIVE by CF to help us improve the LIVE by CF. We will still collect usage data to provide and secure the services and to detect LIVE by CF malfunctions. Visit Settings > Data Analysis for options. If you use LIVE by CF and would like us to make an access, correction, deletion or opt-out request, you can contact us through LIVE by CF by choosing Settings > Connect With Us and selecting the topic “Privacy & Legal”. You can also request deletion of your account. Visit Settings > Contact Us. Choose “Account Deletion” as the topic and provide your email address to make your request. For assistance in exercising your right to access, correction, deletion or opt-out rights, please use the contact form in LIVE by CF by choosing Settings > Connect With Us and selecting the topic “Privacy & Legal”. You can also make your request in writing to Cadillac Fairview, Attention: Chief Privacy Officer, 20 Queen Street West, Suite 500, Toronto, ON M5H 3R4 or livebyCF@cadillacfairview.com. Please note that we may request personal information from you in order to authenticate your identity before providing you with access to your personal information or complying with any request to correct or update your personal information.

Security

We maintain physical, technical and administrative safeguards to protect the confidentiality and security of any personal information transmitted to us using LIVE by CF. You have a shared responsibility to keep information that is collected or created through LIVE by CF safe. You should use a device password, use only the latest version of LIVE by CF, and install the latest security updates and anti-virus software on your device.

Location of Processing

LIVE by CF is powered by services that store and process information in Canada and the United States. We may add or change services that rely on service providers who store and process personal information in other countries. Notice to Quebec Residents: Your personal information will be communicated outside of Quebec.

Privacy Notice Updates

We may amend, update and revise this LIVE by CF Privacy Notice and apply any changes to information previously collected, as permitted by law. If there are material changes to this policy or our information practices change in the future, we will notify you by a message through LIVE by CF.

Contacting Us

If you have questions or concerns regarding our handling of your personal information or you wish to verify, correct, or update any of your personal information, you may also write to us at livebyCF@cadillacfairview.com. Cadillac Fairview has appointed a Chief Privacy Officer who is responsible for overseeing Cadillac Fairview’s compliance with this Privacy Notice. If you wish to contact the Chief Privacy Officer please write to Cadillac Fairview, Attention: Chief Privacy Officer, 20 Queen Street West, Suite 500, Toronto, ON M5H 3R4. You can find the previous version of our Privacy Notice here. CF SHOP! Mastercard® Gift Card is issued by Peoples Trust Company under license from Mastercard International Incorporated. ® a registered trademark of The Cadillac Fairview Corporation Limited. Mastercard® is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated. ® Trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. ™Google Pay is a registered trademark of Google Inc. Google Play logo is a trademark of Google Inc.