Privacy Notice

Date: November 10, 2020

Welcome to LiVE by CF. This LiVE by CF Privacy Notice and the LiVE by CF Terms of Service govern your use of LiVE by CF. In this LiVE by CF Privacy Notice, you will find information about our collection, use, retention, disclosure and other processing of personal information we collect through LiVE by CF.

LiVE by CF is brought to you by Ravel by CF Inc. – an affiliate of The Cadillac Fairview Corporation Limited. References to "Cadillac Fairview" means The Cadillac Fairview Corporation Limited and its affiliates, including Ravel by CF Inc.

You can use LiVE by CF without providing us with your name or contact information. When you install LiVE by CF you are assigned a randomly generated Universally Unique Identifier (UUID) which will be linked to your browsing history, usage data and other information. We do not attempt to identify you by using the UUID; however, it is theoretically possible that if you use other Cadillac Fairview services, the use of those services could be cross-referenced to your UUID.

Some functions of LiVE by CF are powered by our service providers who will process your personal information on our behalf. In some cases, we may permit these service providers to use non-identifying information or aggregated or statistical data collected through LiVE by CF to maintain and improve their services.

You can use the following links to quickly find out more about how we handle your personal information through LiVE by CF.

Information We Collect and Use
Third Party Service Providers
When We Share or Disclose Information
Children’s Privacy
App Sharing
Your Rights and Choices
Security
Privacy Notice Updates
Contacting Us

This LiVE by CF Privacy Notice provides specific information relevant to your use of LiVE by CF. You should also review Cadillac Fairview’s Privacy Policy for general information on how Cadillac Fairview handles personal information.

Information We Collect and Use

We are continually innovating to improve LiVE by CF and associated services. This section explains what information we collect today and what information we anticipate collecting in future releases. We will notify you before we collect additional personal information not described in this LiVE by CF Privacy Notice or use your personal information in a new way not disclosed in this LiVE by CF Privacy Notice.

• Registration Information. You may use LiVE by CF without providing us with your name, email address or other contact information. In the future, you may need to create an account and provide us with your name and contact information in order to access certain features of LiVE by CF, such as favouriting products and services and creating shopping lists.
• Universally Unique Identifier (UUID). When you install LiVE by CF, we use a randomly generated UUID that we use to identify your device. If you uninstall and reinstall LiVE by CF, we will generate a new UUID that will not be linked to your previous installation and use of LiVE by CF. We use the UUID to provide the functionality in LiVE by CF and, when linked with other information, to understand how you use LiVE by CF, including what content you find compelling.
• Location Information. You may use LiVE by CF without enabling location-based services. If you enable location-based services, your device will calculate whether you are at a Cadillac Fairview shopping centre or the nearest Cadillac shopping centre to you. We do this to help you find the Cadillac Fairview shopping centre near you. We will also customize your experience so that we show you search results and offers and promotions that are relevant to the Cadillac Fairview shopping centre you are visiting. LiVE by CF does not collect or retain your GPS coordinates or track your movements. We may also retain information about the frequency and duration of your visits to Cadillac Fairview shopping centres and use this information to provide you with location-based offers and promotions.
• Wayfinding LiVE by CF’s wayfinding tool allows you to map out a route between stores in some Cadillac Fairview shopping centres. You will need to enter your starting location at the Cadillac Fairview shopping centre and the retail stores you wish to visit at the shopping centre. LiVE by CF does not track your movements on your shopping journey. You can optimize your route to avoid areas that may be congested. We estimate congestion using anonymized foot traffic data. Some Cadillac Fairview shopping centres are equipped with technologies that use an anonymized version of a mobile device’s media access control (MAC) address to recognize when visitors are in different zones in the shopping centre to help Cadillac Fairview understand foot traffic patterns. This foot traffic data collection is separate from LiVE by CF. However, this foot traffic data helps power our route optimization wayfinding services. Please see The Cadillac Fairview Corporation Limited’s Privacy Policy for more information.
• Search History. When you search for products and services using LiVE by CF, we collect your in-app search history and how you interacted with any in-app advertisements, offers, promotions and other sponsored content from Cadillac Fairview, our shopping centre retailers and other promotional partners. We use this information to understand what products and services are of interest to users of LiVE by CF. We link your in-app search history and activities using Live by CF to the UUID and, in the future, we may use that information to provide you with personalized offers. We do not collect information when you use other browsers on your device.
• Click-Through History. We record when you click on third-party links to visit a retailer’s or promotional partner’s website; however, we do not monitor or collect any information about your browsing history on these external third-party sites. We use Click-Through History to understand when users of LiVE by CF use links that we offer. In addition, we combine your Click-Through History with your UUID in order to understand what retailers and promotions are of interest to you and, in the future, we may use this information and your search history, to personalize offers made to you. In some cases, Cadillac Fairview may receive compensation for directing visitors to these other websites. We may aggregate information about your click-throughs with other users in order to evaluate and audit our compensation arrangements.
• App Usage Information. Like other publishers of mobile apps, we collect device information (such as device type, make, model, operating system, language and other configuration settings, LiVE by CF version, whether you are connected to wifi or using cellular data) and usage information (such as what features you use and how you interact with LiVE by CF). We collect this App Usage Information in order to provide the LiVE by CF services, to identify security vulnerabilities and to secure our services, to create metric reports, and for troubleshooting purposes. Although this information is linked to your UUID, in most cases we aggregate information about you with information of other users when we use your information in this way.
• Contact Information. If you contact us for LiVE by CF support or to ask us a question about LiVE by CF or communicate with us through LiVE by CF, we will collect contact information from you such as your name and email address in order to respond to your request. We will also collect information about your request and how we responded. If you are seeking technical support, we may also collect basic LiVE by CF usage information, such as device type, make, model, operating system, language and other configuration settings, LiVE by CF version, wifi network, and telecom provider, in order to troubleshoot and resolve your technical issue.
• Push Notification Preferences. If you have push notifications enabled, we will collect information about the retailers from whom you wish to receive push notifications in order to manage your preferences as well as to understand your interests.
• Analytics and Insights. We may use the information you provide to us or that is generated through the use of LiVE by CF in order to develop analyses and insights regarding users of LiVE by CF. We may use this information to better understand how users use LiVE by CF and respond to in-app offers and features. We may also use this information to assist other Cadillac Fairview affiliates, retailers and other third parties improve their products and services. We may also collect analytics information using third party services. For example, if you see an advertisement for LiVE by CF and download our app, our third-party service provider will be able to use that information to measure the effectiveness of our advertisement.

Currently, we do not use information about your search history and other use of LiVE by CF to develop personalized content. However, we may do so in the future.

If you uninstall and reinstall LiVE by CF, your UUID will be reset. We will not combine your previous search history or click-through history with your new browsing activity.

We do not currently combine information we collect from your use of LiVE by CF with information we collect from you when you use our other services. However, we want you to understand that it may be theoretically possible if you use LiVE by CF and a service such as our shopping centre wifi.

 

Third-Party Service Providers

Like most companies, we use third party service providers and our affiliates to assist us in providing LiVE by CF and associated products and services. For example, we use third party service providers to host LiVE by CF servers, to randomly generate and manage the UUID, to host any communications you send to us through our contact form, to track app usage information for analytics purposes, and to track click throughs to third party links, and to measure the effectiveness of our marketing campaigns. Our location-based services are also powered by third party service providers. Please see below under "Your Rights and Choices" for information on your choices.

We require third-party service providers to only use personal information we share with them for the purposes of providing services to us. Like most companies, we may permit third-party service providers to use non-identifying information and information in an aggregated or statistical form in order to maintain and improve the services that they are offering Cadillac Fairview and other companies. These companies are not authorized to use that information to attempt to identify you.

If we use third party service providers that collect and use your personal information for purposes other than providing services to us, we generally require them to offer you the ability to opt-out of their services or information collection unless they have a direct relationship with you or we have the ability to delete your personal information upon your request.

 

When We Share or Disclose Information

• Affiliates and Third Parties. Cadillac Fairview shares information among its affiliates for the purposes of assisting those affiliates with their business or to fulfill your request. For example, if you sign up for a newsletter for a Cadillac Fairview shopping centre through LiVE by CF, Ravel by CF Inc. will share that information with The Cadillac Fairview Corporation Limited. In the future, our affiliates may combine information they receive from Ravel by CF Inc. regarding your use of LiVE by CF with other information that they have collected about you and use that information for purposes consistent with this Privacy Notice or as disclosed in The Cadillac Fairview Corporation Limited’s Privacy Policy or another Cadillac Fairview privacy notice provided to you. In the future, Ravel by CF Inc. may also collect information about you from our affiliates as well as from third parties that you provided your consent to share information with us. We will use that information in accordance with our Privacy Notice.
• Analytics and Insights. We may disclose non-identifiable information such as aggregated information and statistics about how users use LiVE by CF and respond to in-app offers and features to third parties in order to provide services to those third parties (for example, retailers in Cadillac Fairview shopping centres).
• Business transactions. We may disclose or transfer information to a third party as part of a business transaction, such as the sale of all or a portion of our assets. We may do this without your prior consent. However, either we or the purchaser will notify you if this happens. If another entity acquires all or a portion of our assets, information that we collected from you may be shared with that entity. The information may also be shared for the purpose of that entity considering whether to enter into the transaction and also to complete the transaction.
• Legal purposes. We may also disclose your personal information if we are permitted or required to do so by law. For example, these circumstances include: (a) if such disclosure is necessary for us to receive legal advice; (b) to collect a debt from you; (c) if we are required to disclose your personal information in order to comply with any legal obligation or the decision of a judicial authority; (d) if disclosure is requested by an investigatory body, law enforcement official or governmental authority which has lawful authority to request the disclosure of the information in respect of an investigation; (e) if we have reasonable grounds to believe that the information relates to a breach of an agreement or contravention of a law; and (f) to detect, prevent or investigate fraud.

 

Children's Privacy

You should be at least 13 years old to use LiVE by CF. If you are the parent or guardian of a child under 13 years of age, please assist your child in deleting LiVE by CF and Contact Us for information on how to request the deletion of your child’s personal information.

If you are between 13 years of age and the age of majority in the jurisdiction in which you are using LiVE by CF, you must only use LiVE by CF under the supervision of your parent or legal guardian who agrees to these LiVE by CF Terms of Service. If you are a parent or legal guardian of a minor using LiVE by CF, you must monitor and supervise the use of LiVE by CF by the minor and you are responsible for all financial charges and legal liability of the minor.

 

App Sharing

LiVE by CF allows you to send a message to a friend or family member with a link to download and install the LiVE by CF App. You must not use this app sharing feature unless you know the individual would want to receive this message from you. We do not collect the contact information of the individual you send the message to. However, we do collect statistics on how you use this feature.

If you are a recipient of a message inviting you to download and install the LiVE by CF App that you believe violated this Privacy Notice, please contact us by one of the means listed below.

 

Your Rights and Choices

You have the right to request access to personal information that we have collected about you. These rights may be limited by law - for example, access rights may be limited if the information is subject to solicitor-client privilege or consists of references to other persons or proprietary information that cannot be severed.

You have the right to correct or update any information that we have collected about you. In some cases, if we disagree with your requested correction, we may retain the original information and note your disagreement.

You also have the right to withdraw consent to our use of personal information that we have collected about you. In some cases, you may have the right to request that we delete information if it is no longer required by us for the purposes for which we collected that information or for the purposes of fulfilling legal requirements or protecting our interests. You should be aware that it is not always possible to completely remove or delete all of your personal information from our databases without some residual copies of data because of backups, archival systems and other reasons. We will not, however, continue to use your personal information for active purposes once you have requested us not to do so.

You can turn off push notifications at any time by changing your push notification settings under More > Account Settings > Notifications within LiVE by CF. You can turn off all push notifications or just push notifications from certain retailers.

You can opt-out of location-based services at any time by changing your device’s permissions for LiVE by CF. For Android devices, open your Settings App and choose Location > App permission or Security & location > Location. For iOS devices, choose Settings > Privacy > Location Services. For more information or help, please refer to your device’s operating system user guide.

You can opt-out of network advertising programs that track your activities across multiple websites to deliver personalized advertising content to you. Please visit Digital Advertising Alliance of Canada Opt-Out Page, NAI Opt-Out Page and the Ad Choices Opt-Out Page. These websites provide tools that identify member companies that have placed cookies on your browser and provides mechanisms to opt-out of those cookies. You will still receive other types of advertising from participating companies; however, it will not be based on your interests. Deleting browser cookies can remove your opt-out preferences, so you should use these tools periodically to ensure that your preferences are up-to-date.

You can opt-out of the use of your mobile device’s advertising ID by adjusting your mobile device advertising preferences. For Android devices, open your Settings App > Google > Ads. For iOS devices, go to Settings > Privacy > Advertising.

We use third-party service providers that assist us in analyzing your use of LiVE by CF. When we have the technical capability to do so, we provide you with settings in LiVE by CF that permit you to limit the sharing of your in-App activities with these third parties. Visit More > Account Settings > Data Analysis for options. If you turn off sharing, we may still collect and share data that is non-identifiable or that is required to provide or secure the functionality of LiVE by CF. Currently, you may opt-out of sharing information with Branch Metrics, Inc.’s attribution services. These services help us measure the effectiveness of our marketing of LiVE by CF. For information on Branch Metrics’ privacy policy, please visit www.branch.io.

If you use LiVE by CF and would like us to delete information we have collected, you can contact us through LiVE by CF by choosing More > Connect With Us and selecting the topic "Privacy & Legal".

For assistance in exercising your right to access, correction deletion or opt-out rights, please make your request in writing to Ravel by CF Inc., Attention: Chief Privacy Officer, 20 Queen Street West, Suite 500, Toronto, ON M5H 3R4 or support@ravelbycf.com. You can also use the contact form in LiVE by CF by choosing More > Connect With Us and selecting the topic "Privacy & Legal". Please note that we may request personal information from you in order to authenticate your identity before providing you with access to your personal information or complying with any request to correct or update your personal information.

 

Security

We maintain physical, technical and administrative safeguards to protect the confidentiality and security of any personal information transmitted to us using LiVE by CF. You have a shared responsibility to keep information that is collected or created through LiVE by CF safe. You should use a device password, use only the latest version of LiVE by CF, and install the latest security updates and anti-virus software on your device.

 

Privacy Notice Updates

We may amend, update and revise this LiVE by CF Privacy Notice and apply any changes to information previously collected, as permitted by law. If there are material changes to this policy or our information practices change in the future, we will notify you by a message through LiVE by CF.

 

Contacting Us

If you have questions or concerns regarding our handling of your personal information or you wish to verify, correct, or update any of your personal information, you may also write to us at support@ravelbycf.com.

Cadillac Fairview has appointed a Chief Privacy Officer. If you wish to contact the Chief Privacy Officer please write to Ravel by CF Inc., Attention: Chief Privacy Officer, 20 Queen Street West, Suite 500, Toronto, ON M5H 3R4.

You can find the previous version of our Privacy Notice here.