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Illustrations by Mr.Phil

WE &

Young people today know that doing good looks good on everyone. That’s why Cadillac Fairview has teamed up with WE this Back to School season. Together, we’re empowering youth to make a positive difference in communities across Canada.

  This year, Cadillac Fairview has donated half a million dollars to 14 youth driven charities, partnered with WE Schools, and is creating awareness of various causes to inspire youth to give back to the world as they head back to the classroom.

pledge walls pledge walls


To help bolster the youth empowerment movement in Canada, we’re encouraging shoppers to take a pledge to support any cause. A vibrant pledge wall will be set up in each of our retail properties highlighting five causes: Nature, Health, Education, Shelter and Hunger. Shoppers will be encouraged to pledge their support by snapping a selfie, posting it to Instagram along with the hashtag, #WhoWillYouBe to help spread awareness.

Once photos are shared online, participants will receive one of five limited edition enamel pins to commemorate their pledge, enabling them to further show their friends, and the world,
their commitment to giving back.

pledge pins pledge pins

For a limited time only. While quantities last.


Meet the WE Role Models

ashley murphy

Born HIV positive, Ashley was given weeks to live. But under the care of her foster parents, her health steadily began to improve. Today, Ashley is a thriving 18-year old and active volunteer. She is passionate about reducing the stigma around HIV and advocating for health issues. She also regularly speaks at WE Day events, sharing the message that we can all overcome our challenges and use our experiences to help others.

elliot miville deschenes

Elliot is living proof that you’re never too young to pursue your passion. He’s extremely committed to activism, raising funds and traveling to Tanzania to build housing, hospitals and schools. With his ease in front of an audience, Elliot has also been able to take the stage at WE Day events and encourage youth to get involved in causes they care about.

Learn more on how you can
participate in WE initiatives.